Does article marketing still work

Does Article Marketing still work? Or is it dead?

In recent years, we’ve seen the great shift of consumer interest from traditional forms of marketing to digital ones. Modern consumers now prefer baiting information online than read articles in print, and watch an ad on YouTube than skim through ads on TV and magazines.  However, wise marketing professionals know that useful online content is and should be at the core of every business’ marketing strategy.

Article marketing employs the use of developing current, helpful and relevant content to engage and gain targeted consumers, all done with the aim of compelling those customers to take action on what the marketer ultimately wants them to do, be it signing up for a newsletter or purchasing a product or service. The end objective here for many of course, is to drive more sales by bypassing the oft-overused traditional ad fluff and instead, distributing content that customers will find useful and worth patronizing.

Content Marketing: The Next Generation Marketing Drug of Choice

These benefits are already tried and proven in many studies. At least 60 percent of consumers feel a positive affinity to a company after reading targeted content about and from them. That’s a lot more than what traditional media can offer. It is not surprising therefore that many known brands like Procter & Gamble now incorporate this marketing technique in their strategy.

It is impossible for any business to successfully market a product, service, or company without good articles – that goes even for traditional media. Regardless of what product you offer and what industry you dabble in, content goes hand-in-hand with all spectrums of your marketing strategy. It is after all, good content that sparks the interest of social media users to click and share your links.

Engaging articles determine if the site good enough to receive inbound links and traffic. And with recent developments in search engine algorithms, apparently, it is also quality content more than SEO that search engines place weight on when it comes to ranking. Today we have published a new article about black tungsten wedding bands for him. And its already ranking on page one. So evidently we are doing something right don’t you think!

By delivering and curating well-written, relevant, and useful articles, businesses are able to communicate their desires, personality and values to customers without sounding like a hard sell. Instead of offering your products, you integrate relevant information in your marketing strategies in a non-interrupted fashion. The difference is, you own the content. You don’t rent an ad space and don’t pay hefty fees for published medium.

Through your articles, you make consumers smarter. They will remember your brand not because of annoying ads, but because you provided them with something useful. Ultimately, the effect is to subliminally affect and influence consumer insight and behavior by giving them something valuable. In turn, you will be rewarded with better brand recall and customer loyalty.

More forms of content are becoming popular these days like video and podcasts, but people will always have a passion for reading great quality content

So is article marketing dead? Not at all! And you know what? It will never die, period. As long as the world wide web exists content will be king. SEO techniques may come and go but good articles will always be an asset for any website, new or old.

Modern Air Conditioning System

Modern Air Conditioning System – A Marketing Fact

Some astonishing innovative progressions have happened in the heating and cooling industry in the past 20 years. In today’s modern systems, they offer numerous alternatives to every family, from advanced humidity control to a more sophisticated temperature controls, to built-in air filtration, to even the capacity to control your air conditioning system remotely. In case you’re in the market and looking for a modern air conditioning system, here are some of your options:

  • SEER.

In the 1990s the DOE (Department of Energy) commanded a base SEER rate of 10 for all new air condition system and cooling systems that were sold in the US. In 2006 the base was changed to 10 SEER. On the off chance that you have a 10 SEER air conditioning and cooling system from 20 years back, you can move up to a 16 SEER and experience a half investment funds in your month to month cooling costs. What’s more, with these higher efficiencies you’ll encounter a considerably faster payback on your equipment.

  • Heat or Humidity?

Humidity has its effect on your body’s capability to cool itself. Current warming and cooling systems have coordinated dehumidifier alternatives, which permit you to control the humidity level of your entire home. In the late spring, by diminishing the level of humidity in your home, you’ll feel cool, permitting you to turn down your ventilating system. What’s more, turning down the air condition and cooling implies to lower down your monthly electricity bill.

  • Digital Thermostats.

Today’s electronic indoor regulator models are an incomprehensible takeoff from prior mechanical styles, which essentially permitted you to set and modify temperatures physically. The settings that accompany present day programmable indoor regulators are planned to convey reserve funds without yielding solace. Contingent upon your family’s timetable, you can see critical funds by staying with those settings or change them as suitable for your family.

  • Remote Access.

Remote Access is a noteworthy advancement in warming and cooling. A system with this element from renergy permits mortgage holders to screen the parts and get air condition status feedback. It can likewise stop the system when a noteworthy issue is recognized. Another awesome advantage of Remote Access is the capacity for mortgage holders to change temperatures when they are far from home through a PC or advanced cell.

  • Built-in air sanitization.

More than twenty years ago, the air quality was not perceived as an essential issue, unlike today. The EPA (Environmental Protection Agency) pronounces indoor air quality a noteworthy sympathy toward Americans, referring to Americans invest more than 70% of their energy inside. In the recent year, the entire home air purifiers can now be added to your warming and cooling system and giving it clean air to your entire home.

The warming and cooling industry has progressed significantly in over 20 years. On the off chance that you are in the market for another air conditioning system, make a point to explore the greater part of the alternatives accessible and contact a respectable, authorized HVAC expert to help you pick the system with all the choices that best fits the requirements of your family and way of life.


What a/c companies in Malta are doing now is promoting their air conditioning systems on social media with great success as summer approaches in Malta. SEO has also worked well for some companies with the right budget.